Branding & Design
Design That Means Something
Great design is not decoration it is strategic. We build brand identities, interfaces, and design systems that communicate clearly, convert reliably, and scale without breaking.
What We Design
Four disciplines, one integrated studio. Every engagement includes strategic thinking, not just visual execution.
Brand Identity
A coherent visual identity that communicates who you are before a single word is read. Built from strategy, not decoration.
Logo design (primary, secondary, monogram, favicon)
Brand colour palette & typography system
Tone of voice & messaging guidelines
Comprehensive brand standards manual
UI/UX Design
Interfaces that users move through intuitively. We design for behaviour, not just aesthetics every pixel earns its place.
User research & journey mapping
Information architecture & wireframes
Interactive prototypes (Figma)
High-fidelity UI design & responsive layouts
Design Systems
The single source of truth for your product's visual language. Design systems make scaling consistent UI 5× faster.
Component library (Figma + code)
Token-based spacing, colour, and type scales
Accessibility standards (WCAG 2.1 AA)
Handoff documentation for engineering
Visual Communication & Collateral
Every touchpoint tells your brand story. We produce production-ready collateral that looks as sharp in print as it does on screen.
Pitch decks & investor presentations
Marketing materials & print-ready assets
Social media template systems
Email & web banner creative
Our Design Process
Five structured steps that take you from a brief to production-ready assets with full visibility at every stage.
Discovery
Brand audit, competitive landscape analysis, and stakeholder interviews to understand what you stand for and how you want to be perceived.
Strategy
Positioning statement, target audience personas, brand personality attributes, and a creative brief that aligns everyone before design begins.
Concepting
Two to three distinct creative directions presented as mood boards and initial logo explorations. You choose the direction; we refine it.
Design & Refinement
Full identity or UI system developed in the chosen direction. Up to three rounds of revisions, with real stakeholder sign-off at each gate.
Delivery
Production-ready files in all required formats (SVG, PDF, PNG, Figma). Handoff call walks your team through proper usage.
What You Receive
Every engagement ends with a comprehensive, production-ready handoff not a loose collection of assets you have to figure out on your own.
Logo files: SVG, PDF, PNG (light & dark variants)
Brand guidelines PDF (50+ pages)
Colour palette: HEX, RGB, CMYK, Pantone
Typography: licensed font files or Google Fonts
Icon set (up to 30 custom icons)
Figma design system file (components + tokens)
Exported code tokens (CSS variables or Tailwind config)
Social media profile & cover templates
Email signature design
Business card & letterhead templates
Selected Work
A glimpse of the design work we have produced across brand, product, and marketing for our clients.
Brand identity system
Packaging Design
Logo Design
Marketing collateral
Dashboard design
Design system tokens
Let's Create Something Remarkable
Whether you are building a brand from scratch or evolving an existing identity, we bring the strategic thinking and craft to make it extraordinary.
BPO and offshore outsourcing software development company.
United States
1021 E Lincolnway Suite 9158 Cheyenne, WY 82001 USA
contact@horan.et
+1 307 206 0800
Ethiopia
Bole Dembel, TIGI's Building, 2nd Floor, Addis Ababa, Ethiopia
contact@horan.et
+251 963 777 774
BPO and offshore outsourcing software development company.
United States
1021 E Lincolnway Suite 9158
Cheyenne, WY 82001, USA
+1 307 206 0800
Ethiopia
Bole Dembel, TIGI's Building
2nd Floor, Addis Ababa, Ethiopia
+251 963 777 774
contact@horan.et
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